Now, more than ever, your reputation will determine whether you succeed or fail. Bell Pottinger Business & Brand understands how to create, build and protect corporate reputations, serving clients including UK and global brands, service firms and charities. We also work with governments, government departments and public sector bodies, helping build relationships and endorsement among a diverse group of stakeholders.
We deliver corporate reputation programmes in many sectors, disciplines and geographies. Our clients have distinct objectives and different challenges. We respond with highly tailored programmes, tightly targeted and engineered to meet specific needs. Increasingly, our corporate communications utilise social as well as traditional media, ensuring our clients are at the heart of conversations within the communications they want to influence.
Recent results include:
- Undertaking a global brand audit for Maersk, one of the world’s leading shipping lines
- The launch of Emirates airlines 517-seat A380 service from Manchester Airport, including for the first time its premium First Class cabin
We have been working with Davenport Lyons to raise the media profile of the firm, its heads of department and core practice areas. To this end, we have secured opportunities in the national and international media to position the firm as authoritative commentators on, for example, IP, corporate, media, competition and sport law.
As well as identifying hot topics and securing high-quality comment opportunities for the firm’s spokespeople in leading national and sector specific media, we have also secured opportunities for Davenport Lyons to draw upon specific client work to highlight established expertise. A good example of this was the firm’s representation of Harper Collins over ‘The Stig’ which was reported widely in national and key legal media outlets. As a result, we were able to leverage an opportunity for the partner involved in the case to feature as ‘lawyer of the week’ in The Times.
Another key strand of activity has been thought leadership which has included commissioning pioneering research into counterfeit goods. We developed a compelling narrative around exposing the myths associated with counterfeit goods in the UK, lifting the lid on the true cost of copies, which resulted in a series of in-depth positive reports in national and international media outlets including the Financial Times and the Daily Telegraph.
We have been working with global legal network Consulegis for the past four years to improve the internal communications function of the network. A key activity has been the design and editing of a newsletter which is circulated electronically to the network’s global members and is rich in legal news affecting member jurisdictions. The newsletter has played a crucial role in positioning Consulegis as a thought leader in commercial law providing insightful comment on industry news. It also offers a strong platform to share news and stimulate discussion and deeper understanding of industry trends whilst strengthening relationships between member firms.
We deliver corporate and business-to-business communications support to world-leading stairlift manufacturer, Stannah.
Much of our work centres on using real life case studies to bring to life the reality of stairlift use. Our aim is to highlight the freedom and independence brought by mobility products in the home, challenging the stigma that surrounds products such as stairlifts.
We work with Stannah customers ranging from young war veterans to elderly osteo-arthritis sufferers to capture their unique stories, in their own words. These stories are told through a mix of video, photography and in writing. These materials are used across multiple channels from newspapers to social media and on the Stannah website, helping prospective users and their families to see past the stigma of stairlift use to the life-changing benefits that a stairlift can bring.
Presenting the faces behind the brand also assists Stannah in its conversations with the hundreds of local authorities who specify mobility products. Demonstrating the benefits of in-home care gives Stannah a strong voice in the current debate around the future of adult social care – highlighting the social contribution that can be made by helping people remain in their own homes.