The Earth Awards is the world’s largest awards dedicated to sustainable innovation. Backed by entrepreneurs like Richard Branson and Terence Conran, the competition seeks to identify designs which can help build a better tomorrow.
We were appointed to help redefine The Earth Awards for 2010 and then develop and implement a three-month communications programme which would culminate in a high profile Awards Gala. We ran a branding and messaging workshop to develop a unique platform for the Awards and produced a suite of messaging materials and marketing collateral.
Working with the competition’s prestigious judging panel and the awards finalists, we delivered a high-profile, global PR and social media campaign to secure extensive coverage in 10 markets.
The Earth Awards 2010 exhibited key innovations at the Prince of Wales’ Garden Party to Make a Difference, prior to the winner announcement. We worked closely with Clarence House to secure media opportunities around the partnership, while managing the complexities of being part of a royal initiative.
Our campaign secured over 140 pieces of coverage in key media outlets including The Guardian, Wall Street Journal Europe and Reuters TV, while the number of Earth Awards Twitter followers trebled. Our dedicated YouTube site was viewed by more than 500 people, while our facebook site attracted 554 fans.