Global Brands

In a world that is shrinking as communication networks expand and improve, the need for powerful brands to be able to reach across geographical boundaries but also talk to local audiences in their own language is paramount. How global brand communication is managed centrally will determine a business' reputation in multiple countries, affecting its standing in the world's business arena

Bell Pottinger Business & Brand conceives and implements integrated thought leadership programmes to help brands build their reputation and engage diverse audiences across the globe. We also operate centralised, international press offices for businesses spanning sectors. Whether co-ordinating a single global campaign launch, providing content and toolkits to help clients implement activity at a local level, or drawing on Bell Pottinger’s international networks to provide on the ground support, we ensure our clients brands are known, their message consistent, and that they engage effectively with their audiences, in all four corners of the globe.

Recent successes include:

Developing content and managing global and local implementation of thought leadership campaigns across technology, retail and automotive sectors, for international market research company TNS
Creating a thought leadership position for HSBC for its flagship Future of Retirement programme; implementing and launching the global study across 16 countries, while providing tailored support for local country communications teams
Implementing strategic international campaigns for the international airline, Emirates’ various businesses such as Emirates Tours (UK tour operator arm), Arabian Adventures (Dubai-based destination management company), and Emirates Hotels & Resorts (Dubai and Australia)