Spike and Curve: integrating PR and Social Media
Kevin Read and Mary Pollard discuss our integrated approach to media relations and social media at the Media Trust
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Reputation Survey: Nuclear power - Japan's disaster casts a shadow
MD Kevin Read outlines the impact of Japan’s nuclear disaster on public attitudes in this article from PR Week
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If you want to motivate your employees, make sure everyone gets along (and offer great coffee and toast)
Business and Brand’s Emily Luscombe highlights to PR Week the importance of opportunity in the workplace
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Bell Pottinger Business & Brand MD Kevin Read speculates whether the OFT ruling means the end of the paid-for expert commentator
Kevin looks at the threat that paid-for endorsements pose to the PR, advertising and marketing communities
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London and the Olympic Games
Business and Brand’s MD Kevin Read looks at the opportunities created for brands as a result of the London Olympics
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Bell Pottinger Business & Brand’s Kevin Read discusses how B2B practitioners have woken up to social media
In this PR moment article, Kevin highlights the importance of integrated media relations and social media campaigns for B2B PR
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